Melissa Thorpe

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Facebook Ad Services

Are you ready to use paid advertising to build your email list or sell your digital product?

With over 2 billion active daily users, Facebook and Instagram Ads are the best way to get started with paid advertising.

I know what you're thinking. But how the heck do I even get started with Facebook Ads?

There's a pixel, target audience, ad copy, images, and more! Not to mention you have no idea how much to spend, right?

That's where I can help!

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This service is perfect for you if...

  • You already have a successful business (Facebook Ads won't save your business)
  • You're ready to spend at least $500 on ads each month (in addition to my retainer)
  • You have a course or membership you're ready to launch AND have proven sales
  • OR you have an opt-in ready to go for list building

How I Can Help

On-Going List Building Campaign(s)

Monthly Retainer: $1,200 + 20% of ad spend 

GOAL: build your list with targeted leads in order to expand the reach of your brand

STRATEGY: includes a mix of content awareness ads and list building campaigns

There will be no limit to the number of campaigns I will execute on during the months we work together. I may, however, make recommendations on the number of audiences or calls-to-action to test at once.

What’s Included:

  • Assessing current and previously run campaigns and audiences to see what works and what areas need additional testing and tweaking.
  • Defining a customized Facebook ad strategy in our first kickoff call.  
  • Facebook pixel set up and optimization, if required.
  • Testing existing custom conversions, if required.
  • Setting up additional custom conversions as needed. 
  • Target audience research and set up for the content awareness and list building campaigns in an effort to reduce cost per leads. 
  • Crafting ad copy based heavily off of social media posts, landing page and sales page copy.**
  • Optimizing each campaign as they're running so as to get the best possible results for your budget.
  • A bi-weekly report summarizing the ads, images and audiences that performed the best and what didn’t work as well.
  • Brainstorming and implementation of new ad strategies if we find that our campaigns aren’t hitting our target cost per lead. 
  • Weekly calls (as needed) in case new strategies need to be discussed or questions arise. 
  • Unlimited email or Slack support for the duration of the retainer.

** No additional copywriting is included.

Ready to Work Together?

Book Now

Working with Melissa has been one of the best business decisions I've ever made. I originally hired her to help me with my email platform (ConvertKit) but it didn't take long before I asked her to take on much more. From website management, updates and troubleshooting to managing my year-long digital offering, A Simple Year, Melissa has not only freed up lots of my time to focus on the things I do best, but she's also treated my business like her own. She interacts with my clients and keeps me in the loop without overwhelming me with details. When I work on a project with Melissa, I don't have to micromanage or even check-in. She runs with it, gives me thoughtful updates and feedback and also presents great solutions when she runs into any roadblocks. From course management, Facebook Ads, website help or anything you need, I highly recommend working with Melissa!

Courtney Carver bemorewithless.com December 12, 2018

Launch Campaign(s)

Investment: Starting at $3,500 + 20% of ad spend 

GOAL: increase sales of your product, service or membership

STRATEGY: includes a mix of list building campaigns, sales campaigns, and a retargeting campaign.

We would finalize a strategy during our initial kickoff call. 

What’s Included:

  • Setting up/verifying the Facebook pixel on all relevant pages.
  • Setting up Google Analytics goals for sign-ups and purchases. 
  • Researching and creating several target audiences for each step of the campaigns.
  • Crafting ad copy based heavily off of social media posts, landing page and sales page copy.**
  • Optimizing each campaign as they're running so as to get the best possible results for your budget.
  • A final report summarizing the ads, images, and audiences that performed the best and what didn’t work as well
  • Advanced “Boosting” (no boost button here!) of any organic posts that you’d like to reach more of your fans.
  • Unlimited email or Slack support for the duration of the pre-launch and launch.

** No additional copywriting is included.

Ready to Work Together?

Book Now

Not sure what you're needing?

No worries! I'm here to help! Fill out the form below with your info and we can schedule a no-obligation call.

Why 20% of Ad Spend?

This question comes up a lot! The basic answer: The more you spend, the harder I'm working.

Now that doesn't mean I'm not working hard with lower budgets; however, a higher ad spend budget usually means additional campaigns, additional freedom to test audiences, copy, ad creative, etc. and that means I'm in your ad account even more. The percentage of ad spend covers the time I'm handling those items.

Let's Work Together!

Fill out the form below and I'll be in touch soon to get started! The form may take a second to load.

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