Are you ready to use paid advertising to build your email list or sell your digital product?
With over 2 billion active daily users, Facebook and Instagram Ads are the best way to get started with paid advertising.
I know what you're thinking. But how the heck do I even get started with Facebook Ads?
There's a pixel, target audience, ad copy, images, and more! Not to mention you have no idea how much to spend, right?
That's where I can help!
This service is perfect for you if...
- You already have a successful business (Facebook Ads won't save your business)
- You're ready to spend at least $500 on ads each month (in addition to my retainer)
- You have a course or membership you're ready to launch AND have proven sales
- OR you have an opt-in ready to go for list building
How I Can Help
On-Going List Building Campaign(s)
Monthly Retainer: $1,200 + 20% of ad spend
GOAL: build your list with targeted leads in order to expand the reach of your brand
STRATEGY: includes a mix of content awareness ads and list building campaigns
There will be no limit to the number of campaigns I will execute on during the months we work together. I may, however, make recommendations on the number of audiences or calls-to-action to test at once.
What’s Included:
- Assessing current and previously run campaigns and audiences to see what works and what areas need additional testing and tweaking.
- Defining a customized Facebook ad strategy in our first kickoff call.
- Facebook pixel set up and optimization, if required.
- Testing existing custom conversions, if required.
- Setting up additional custom conversions as needed.
- Target audience research and set up for the content awareness and list building campaigns in an effort to reduce cost per leads.
- Crafting ad copy based heavily off of social media posts, landing page and sales page copy.**
- Optimizing each campaign as they're running so as to get the best possible results for your budget.
- A bi-weekly report summarizing the ads, images and audiences that performed the best and what didn’t work as well.
- Brainstorming and implementation of new ad strategies if we find that our campaigns aren’t hitting our target cost per lead.
- Weekly calls (as needed) in case new strategies need to be discussed or questions arise.
- Unlimited email or Slack support for the duration of the retainer.
** No additional copywriting is included.
Launch Campaign(s)
Investment: Starting at $4,500 + 20% of ad spend
GOAL: increase sales of your product, service or membership
STRATEGY: includes a mix of list building campaigns, sales campaigns and a retargeting campaign.
We would finalize a strategy during our initial kickoff call.
What’s Included:
- Setting up/verifying the Facebook pixel on all relevant pages.
- Setting up Google Analytics goals for sign-ups and purchases.
- Researching and creating several target audiences for each step of the campaigns.
- Crafting ad copy based heavily off of social media posts, landing page and sales page copy.**
- Optimizing each campaign as they're running so as to get the best possible results for your budget.
- A final report summarizing the ads, images, and audiences that performed the best and what didn’t work as well
- Advanced “Boosting” (no boost button here!) of any organic posts that you’d like to reach more of your fans.
- Unlimited email or Slack support for the duration of the pre-launch and launch.
** No additional copywriting is included.
Why 20% of Ad Spend?
This question comes up a lot! The basic answer: The more you spend, the harder I'm working.
Now that doesn't mean I'm not working hard with lower budgets; however, a higher ad spend budget usually means additional campaigns, additional freedom to test audiences, copy, ad creative, etc. and that means I'm in your ad account even more. The percentage of ad spend covers the time I'm handling those items.
Let's Work Together!
Fill out the form below and I'll be in touch soon to get started!