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If you’re new to Facebook Ads, you might have heard you need to season your Facebook Pixel. In simple terms, this means you want to start using running low risk adds to give Facebook the data. In turn, Facebook can learn who to show your ads to and you can have lower costs overall when...

You know when you’re shopping online for something, boots for example, and 20 minutes later you’re on Facebook or Instagram and you suddenly see ads for boots everywhere? You might think it’s creepy, but in marketing, it’s actually a game changer. Those ads are called retargeting ads. You’re putting advertising in front of someone who...

Many plugins allow you to customize forms by adding a background image, but I know many ConvertKit users who use the ConvertKit plugin or would just rather keep all the form creation within their account. I don’t blame you if that’s you! I hate unnecessary plugins. Below I will show you a super simple way...

If you’re considering switching to ConvertKit (you should!) and you’re overwhelmed with the setup process, or if you’ve been using ConvertKit for a while now and feel your account it getting out of hand, I’m here to tell you it doesn’t have to be complicated and it doesn’t have to be messy. With a little...

Google Analytics can be very overwhelming for business owners. And I get it. Data and numbers overwhelm many people. It probably feels like high school math all over again, right? Well, you’re in luck! I was actually a math nerd in high school (AP Calculus anyone?) and I love analyzing data in Google Analytics. I’m...

Maintaining your WordPress website is very, very important. There are a lot of moving parts with your website, including your theme, (multiple) plugins, the core of WordPress, as well as your hosting server. Regular maintenance is essential to keeping a well-kept, secure, and smoothly running website. Would you drive your car on balding tires? Or...